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Google Partners with media outlets to provide on – demand news audio


Are you excited about that Google is now teaming up with liberal news outlets and both are planning on offering a “radio- style on demand news”.  Google’s new media partner having this audio news will be streamed to Google Assistant users.

It is amazing when you wake up in the morning and got to know about new feature of Google for which you have been waiting for long.  Asking about new feature of the Google brings up a quick flash briefing from a handful of selected outlets. You can say that this new feature is very easy and very quick. Google promised her users about improving on its features and providing an on-demand take on new radio. Not only this, Hollywood reporter, universe online and south china morning post all are included when new playlists was created over the past year.

The most interesting thing about audio feed is that it uses the similar AI model which is used previous year and also adapts certain things like it works according to the preference of the listener and the time of the day. Isn’t amazing? I am sure, you would definitely love it.  Now how this idea came on their mind so it starts with all the top stories and updates on topics you are looking for and extends into longer form content that dives deeper into more stories.

 So it is easy for you at any point in your day such as morning wake up, during your commute or jogging, when you are in mood to listen latest and updated news , Google Assistant will be always ready with new stories and updates to the ones you have already heard. It is not necessary to have listen all the updates, you can skip or repeat certain stories and updates.

Google designed this feature according to the need of the people and how this feature will save their time as much as can.  Template is also created for new outlets to record stories that can be plugged into the feed. Not only this, there are also other initiatives taken by the Google about audio of the updates and stories. These are designed to help outlets create more audio offerings. 

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